Marketing is more than just logos, websites, social media posting, webinars, emails, advertising, etc, etc, etc ...

... actually, that's not marketing at all.

Say whaat?!

Yup, those are acts of marketing, not marketing in its essence. And the reason why it doesn't work as well either -- because it is generalized!

Let me explain.

There's a WORLD of difference in how a company markets when they make money from and when they don't.

Marketing needs to be directly tied to the revenue of a business.

But most think of marketing in terms of general marketing, which is just that -- general.

It's a lot of awareness campaigns, and often times, not recurring.

And, hardly ever tied to directly to sales!

Direct response marketing, on the other hand, means just that -- you will get a direct response on whether it's working (aka tied to sales) or not.

In other words, it's measured!

We treat direct marketing like a science experiment --testing often and using data to drive our decisions that lead to the sales.

In my career working for Fortune 500 companies, the many tech start-ups and mid-sized companies, I was getting the constant push for general marketing almost always!

And guess what ... they always struggled with growing their business.

General marketing is -- dare I say it -- the death of a business!

Meaning, if you are not doing measured marketing, the business is declining, for sure!

Direct response marketing is a force of nature when applied to businesses. But it also needs to have a robust strategy and automation attached to it.

It is truly the ONLY way to grow and scale!

So that is the mission -- to affect your bottom line -- to help you make more $$, make an impact and get that freedom you truly want.

p.s. websites don't convert well ... online funnels do -> a direct response marketing secret